Thursday 22 October 2015

Sun Life partners with Brightside on home insurance


Following its recent entry into the pet insurance market with BDML (see our post dated 30th September 2015 for details), Sun Life has confirmed a new partnership with Brightside for home insurance, using the broker's existing household insurer panel. 

The partnership is for an initial 5 year period and supports Sun Life's ambitious growth plans of securing 250,000 customers in the next 4 years; even without an existing book of business to develop. At the time of writing, a household insurance quote system is not yet available on the Sun Life website. 

Sun Life is planning to add a number of new general insurance products and features to its range, following the recent recruitment of Simon Stanney as its GI Director. 

Brightside currently works with a small number of other partners; mostly on motor insurance. These include Asda Money (car), Churchill (van), NatWest (van) and Royal London (car). 

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