Following its recent entry into the pet insurance market with BDML (see our post dated 30th September 2015 for details), Sun Life has confirmed a new partnership with Brightside for home insurance, using the broker's existing household insurer panel.
The partnership is for an initial 5 year period and supports Sun Life's ambitious growth plans of securing 250,000 customers in the next 4 years; even without an existing book of business to develop. At the time of writing, a household insurance quote system is not yet available on the Sun Life website.
Sun Life is planning to add a number of new general insurance products and features to its range, following the recent recruitment of Simon Stanney as its GI Director.
Brightside currently works with a small number of other partners; mostly on motor insurance. These include Asda Money (car), Churchill (van), NatWest (van) and Royal London (car).