Sun Life has announced the launch of a pet insurance partnership with affinity intermediary, BDML Connect; part of the Markerstudy Group. The cover is underwritten by Zenith Insurance, also part of Markerstudy.
The launch of pet insurance is its first foray into the general insurance market for some time and follows the recruitment of Simon Stanney as "GI Director" in July. At the same time, Sun Life suggested that the launch of pet and subsequently home insurance, would be followed by car insurance and that the business aimed to secure 250,000 insurance customers in the next 4 years, based on a direct offering of "straightforward and affordable" products.
Sun Life has previously partnered with Key Connect to provide home insurance, but the new provider has not yet been announced. It currently partners with a number of other providers including Golden Charter (funeral plans), Hugh James (will-writing) and Scottish Friendly (ISAs).