John Lewis has announced the extension of its car insurance partnership with Ageas for a further 5 years. The partnership originally commenced in 2008 and was extended to include travel insurance in 2012.
The sales and servicing for the partnership will continue at Ageas Insurance Solutions in Stoke-on-Trent and Ageas will remain as the lead insurer on the car insurance panel. In addition to distribution through John Lewis channels, the product will continue to be marketed through aggregators. This is typical of strong brands such as John Lewis, but arguably can cause problems for insurers as "non-core" customers are added.
John Lewis partners with RSA for its home, pet, wedding and events insurance, Sterling Insurance for "specialist" household covers and Friends Life for life assurance.