Markerstudy has bought a number of Capita's loss-making insurance businesses including affinity specialist, BDML, which the outsourcer bought back in 2005. The deal includes other Capita brands including Sureterm, Lancaster and Delta Underwriting and all will be positioned within Markerstudy Retail.
Within the partnerships' market, BDML is an interesting player and one which has come under pressure from other affinity brokers in recent years. For example, it lost partnerships with ASDA and Argos to Brightside - a business which some suggest remains a target for Markerstudy.
BDML continues to manage the home and motor panels for Virgin Money and is a significant provider of pet insurance partnerships for ASDA, Debenhams, pdsa and Pets at Home.