Leading charity, Cancer Research UK has announced a partnership with Towergate Insurance, to provide additional funds for the charity. The partnership, covering home, travel, boat and caravan policies will be branded as "Help Beat Cancer Insurance".
The partnership is for 3 years and the broker will provide Cancer Research UK with 30% of its commission for each "Help Beat Cancer" policy sold. The partnership builds on a long-standing CSR relationship between the 2 organisations and aims to generate £3 million to the charity over the 3 year partnership.
Policies will be available to the general public and not just supporters of the charity. Nevertheless the £3 million target looks very ambitious, given that the charity, despite its fantastic brand, does not have any obvious channels to market the policies to a wider audience. However, Towergate has confirmed that aggregator distribution may be part of its plans in 2013.