With only limited PR coverage, Royal London announced (April 2015) that it has selected Brightside as its car insurance partner. Royal London is the UK's largest mutual life and pensions company and has over 5 million policyholders and 0.5 million members.
Insurance broker Brightside has been one of the more active insurance partnership providers in recent years and its deal with Royal London is scheduled to run for 3 years.
The "brand stretch" of life and pensions policyholders into general insurance purchases has historically been mixed and this partnership raises the question as to whether a home insurance partnership might follow.
Royal London previously entered into a partnership last year with Just Retirement for an annuity service aimed at its direct customers (See Benalder News item 13 August 2014 - bit.ly/VjCYWB).
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