Sun Life Direct has appointed Golden Charter as the sole provider of funeral plans for its term life and over 50s life assurance policyholders, following a recent tender.
The two organisations have worked together for 4 years, but previously Golden Charter was one of a number of providers. It has been suggested that following this deal, Golden Charter will have a market share of over half of the UK pre-paid funeral market.
Partnerships are a major feature of the pre-paid funeral market, with Dignity, Co-Op Funeralcare and Golden Leaves actively involved.
Golden Charter, for example, also works with a number of partners including Saga, Friends Life, CUNA Mutual and Scottish Friendly.
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