LifeSearch has signed an agreement with Gocompare.com, one of the "big 4" aggregators, to provide free protection advice to its users. Gocompare will continue to work with theidol.com for non-advised protection sales and PMI Partners for over 50s life cover.
Gocompare.com customers buying policies through LifeSearch will also be able to access free advice on trusts and claims.
LifeSearch and its CEO Tom Baigirie have championed the cause of advice-based protection for many years and this approach is also the basis of its other major partnerships, including comparethemarket.com (which also works with theidol.com) and Asda.
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