McCarthy & Stone, the UK's largest private developer of retirement properties has announced its entry into the financial services market.
It has announced a partnership with Age Partnership to offer equity release and annuity comparison services, as well as will writing with Irwin Mitchell and a funeral plan with Dignity.
Some reports suggest that it is targeting 500,000 financial services customers within 12 months and aiming to take on established providers such as Saga, RIAS and Age UK in an already active over-50s market. It is expected that a home insurance offering will follow shortly.
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