Not content with a recent re-branding of RBSI to Direct Line Insurance Group, this week has seen the replacement of the group's affinity brand, UKI Partnerships, with "Brand Partners".
The change comes in anticipation of the forthcoming split of the insurance business from its parent, Royal Bank of Scotland.
Despite the rather prosaic name, Brand Partners will remain as one of the foremost partnership insurers in the UK market, with its recent Sainsbury's successes, sitting alongside its long-established relationships including NatWest, RBS, Nationwide and Prudential.
No comments:
Post a Comment