Britannia Rescue, the motor breakdown arm of LV= has secured 90,000 new customers after winning a competitive tender run by Brightside Group.
The deal, which started on 1st February 2012, relates to add-on covers for a range of Brightside brands including Commercial Vehicle Direct, Motor Direct, Taxi Direct, You Choose and One Bike.
Europ Asisstance previously held the partnership and this loss represents a significant blow for the business, which recently announced an MBO from its French parent company.
The new partnership does not include Brightside's eCar, eBike and eVan brands, which are supplied by a combination of RAC and Europ Assistance.
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