Debenhams has selected Brightside, the Bristol-based broker, as the provider of its car insurance offering. Motor insurance will be offered through Brightside's "Commercial Vehicle Direct" brand and will be available online and via the telephone.
Debenhams already has a range of insurance partners, including Heath Lambert for household (signed in 2009), Insure & Go for travel and theidol.com for life assurance.
It is not altogether clear that there is sufficient brand stretch for Debenhams to make a huge success of car insurance, particularly if it seeks to operate through the aggregators, and also, whether Brightside will be able to access any useful new rating data from working with the retailer.
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