ASDA has selected Brightside as its new partner for car and home insurance. The Bristol-based broker will shortly replace BDML (Capita) as ASDA's partner, although it is understood that BDML will continue to provide pet insurance through its Thornside subsidiary. The future of ASDA's van insurance partnership with BDML is currently unknown.
Given its recent partnership with Debenhams on car insurance, this represents a major coup for Brightside, although given ASDA's well-known approach to hard negotiations, competitiveness and changing partners, it is likely to have to contend with small margins and short-term deals for the life of the partnership.
ASDA continues to work with ACE for travel insurance and 3 separate partners (Lifesearch, LV= and Ageas Protect) for its range of protection products.
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