BIBA, the organisation representing the UK's 2,000 general insurance intermediaries, has launched a new telematics insurance partnership with Marmalade (itself a BIBA member) for young drivers.
The product is essentially an enhanced version of Marmalade's own "New Driver" policy and seeks to take advantage of the growing market share of telematics products. Marmalade products are currently underwritten by Allianz and Zenith Insurance.
Marmalade is a long-established player in the "young driver" market and has also sought to distribute its products through other partnerships; most notably with a number of driving instructors, including BSM and RED Driving Schools. It has previously worked with Ford and Kwik-Fit Insurance.
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