Sun Life has announced a new 5-year general insurance partnership with Junction, BGL's specialist affinity arm. The partnership will commence in March 2017 with home insurance, followed in June with motor insurance. Sun Life has already suggested an interest in travel and other lifestyle covers.
One interesting aspect is that the partnership replaces Sun Life's previous "5-year partnership" (household only) with Brightside Insurance, which was announced as recently as October 2015 (see our post dated 22nd October 2015 for details)! This suggests that the Brightside relationship was not on target to help Sun Life achieve its ambitious target of quarter of a million GI customers within 4 years.
Sun Life continues to work with BDML Connect for pet insurance (see our post dated 30th September 2015), Golden Charter for funeral plans and Hugh James for will writing.
Junction remains one of the UK's largest affinity providers and as well as its longstanding partnerships with the Post Office, Santander and M&S, it has recently announced a new car insurance scheme, aimed at young drivers, with mobile brand O2.
Junction remains one of the UK's largest affinity providers and as well as its longstanding partnerships with the Post Office, Santander and M&S, it has recently announced a new car insurance scheme, aimed at young drivers, with mobile brand O2.
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