Recent trade press coverage (Insurance Times - 15/08/14) has highlighted that Debenhams has selected Gibraltar insurer, Southern Rock, to replace Brightside as its motor insurance partner after two years with the broker.
Much of the coverage has focused on the ongoing legal dispute between Southern Rock and Brightside, of which the insurer's Chief Executive, Arron Banks, was a co-founder. However, it is not known how successful Debenhams has been in marketing motor insurance, but one might question whether it has an obvious "brand stretch" with this product.
The new partnership is expected to commence in December and Southern Rock's sister company, Eldon Insurance Services, will provide the operational support.
Debenhams has other insurance partnerships with Heath Lambert (home), Insure & Go (travel), UK General (wedding), BDML (pet) and theidol.com (life).
No comments:
Post a Comment