Asda Money has launched a fully branded home insurance proposition with Hood Group, which will be underwritten by RSA. It is understood that the appointment followed a tender process and that the new products will shortly be available on the major aggregators.
Asda has regularly changed its insurer partners, with Aviva, BDML and Brightside (see July 6th 2012 blog entry for details) each providing home insurance with the supermarket in the last 10 years. However, it is understood that this deal with Hood Group has been signed for 3 years.
Asda continues to work with Brightside for van and car insurance, Ace for travel insurance, BDML / Zenith for pet insurance and Vast Visibility for motor cycle and caravan insurance. Away from general insurance, Asda partners with LifeSearch for life assurance, LV= for over 50's life cover and Creation for its credit card.
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