West Brom partners with Towergate for financial advice

West Bromwich Building Society has launched a partnership with Towergate Financial, to provide a financial advice service in its 37 branches. The service will provide whole of market advice in pensions, protection and investmenets and is being managed by 20 former West Brom staff who will be employed by Towergate. 

West Brom previously worked with AXA, but the insurer withdrew from offering an advice service in Summer 2013. 

Towergate Financial has been active in working with small and medium sized building societies and, using a variety of models, it already has partnerships with the Loughborough, Melton Mowbray, Nottingham, Saffron and Scottish Building Societies.