FirstAssist Insurance Services has re-branded as Cigna Insurance Services and, at the same time, has announced "ambitious growth plans for the UK affinity market".
FirstAssist has over 160 partnerships, but has traditionally been best known for its activity in the travel insurance sector where it has some significant partnerships including Halifax Bank, Sainsbury's and esure.
It appears that Cigna now sees particular opportunities for affinity partners in providing low-cost health products (as an alternative to NHS or PMI provision) and we believe that this is where much of its sales and marketing effort will now be focused.
No comments:
Post a Comment