It is understood that Ford has selected Allianz as its UK partner for its branded motor insurance, with effect from November 2013. Following a tender exercise, the rumour has been circulating within the market for a number of months that Royal & Sun Alliance will be replaced by Allianz.
RSA has held the partnership since 2008; at which time it included the Mazda, Jaguar, Land Rover and Volvo brands. These have all since been sold by Ford and of these, RSA only now partners with Volvo.
Allianz benefits from being a major pan-European insurer, although it is understood that the new partnership will only cover the UK. In addition, it is already well-established in the UK motor manufacturer affinity sector, with its BMW and Volkswagen partnerships.
A formal announcement has yet to be made about the new partnership and there are also suggestions that Ford will be using an intermediary to work alongside Allianz in the new arrangement. (Update 2015 - Europa Group provides a sales and administration service for the partnership. ABC and AXA added to the panel for annual car insurance.)
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