Equity Insurance Partnerships (EIP) has announced an extension of its relationship with the Royal British Legion. It will provide home and motor insurance under the "Poppy Insure" brand to the charity's 370,000 members and supporters.
The partnership was announced in July 2012 and is due to run for 3 years. EIP has worked with the British Legion for 10 years, although it has offered home and motor, only since 2009. Prior to then, the Royal British Legion partnered with Allianz.
The Royal British Legion works with a wide range of affinity providers, including MBNA (credit card), Coventry Building Society (savings accounts) and VetsmediCover (pet insurance).
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