First Direct has announced the extension of its long-term partnership with Equity Insurance Partnerships (EIP) and which has now been in place for over 5 years.
The renewal of the relationship has been highlighted as "long-term" but no details of the length of the deal have yet emerged. It does however, represent an impressive result for EIP, which has a strong stable of motor partnerships with brands including, Honda, Nissan and Santander.
First Direct, in common with its parent HSBC, continues to work with Aviva for its home and pet insurance offerings. HSBC however, maintains a long-term partnership with Junction for its own motor insurance.
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